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THOUGHTS &
NOTES


The Work You Won't Let Go Of Is the Ceiling You Won't Move Past
There's a paradox I've watched play out in nearly every organization I've worked with, and I think it costs more careers than almost anything else. Talented people protect their roles by hoarding the work — and the hoarding is what shrinks the role. They believe, sincerely, that being the only one who knows how is what makes them valuable. They're not wrong about the value part. They're wrong about the “what makes you valuable” part. And the gap between those two ideas is whe

Shelby Kirby
Jun 264 min read


If You're Having the Same Meeting Twice, You Have an Accountability Problem
There's a moment in most consulting engagements when you realize you're not in a new meeting. You're in the same meeting you were in last month, and the month before that. The agenda is technically different. The participants might rotate slightly. But the content, the disagreement, the back-and-forth, the unresolved question hanging in the air — is identical. I'm in one of those right now. A client has a recurring question that surfaces every few weeks. One person believes

Shelby Kirby
Jun 114 min read


Apologize for the Timing, Never the Ask
Most leadership content tells you to pick a side. Defend your person. Hold the line. Don't back down.

Shelby Kirby
May 274 min read


The Risk Conversation That Changed How I Lead
One conversation with a supervisor changed everything about how I make decisions. Here's the risk framework I use every day — and how it can accelerate your career.

Shelby Kirby
Apr 294 min read


Hello AI, My New Friend
(Yes, to the tune of Simon & Garfunkel's "The Sound of Silence" — you're welcome) If you're working in the marine industry right now and you can barely breathe, this post is for you. The emails pile up. The meetings stack on meetings. The documentation never ends. You are keeping the boat afloat, but nobody is fixing the leak. And every week, there's a new conversation about AI and what it means and whether you should be paying attention. Here's where I land on that: stop bai

Shelby Kirby
Apr 15 min read


Welcome Back to 1985: Why IRL Is the Marine Industry's Biggest Opportunity Right Now
It's boat show season. And if you've been paying attention, something feels a little different this year. The energy is back. The crowds are back. And honestly? The appetite for getting off screens and getting outside is back in a way I haven't felt in years. If you work in the marine industry, I want you to stop and appreciate what that means, because we are sitting on a massive opportunity, and not everyone is going to recognize it in time to act on it. Welcome to the IRL E

Shelby Kirby
Mar 115 min read
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